Rasaya — Timeless Indian Celebration Wear

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A Mumbai-based women’s ethnic and bridal wear brand rooted in craftsmanship, experience, and contemporary elegance.

Founded in 2021 · Santacruz West, Mumbai

Our Story

Founded on 21st October 2021 in Santacruz West, Mumbai, Rasaya was created to offer timeless Indian ethnic and celebration wear for weddings, festivities, and special occasions.

Built on decades of industry knowledge, the brand blends traditional craftsmanship with modern design sensibilities—creating collections that feel elegant, relevant, and enduring.

Nearly four decades of industry expertise

A Legacy of Experience

Rasaya is the vision of Bharat Rana Sumbad, who brings nearly 40 years of experience in the Indian ethnic wear industry. Having worked extensively across design, sourcing, and retail, the post-COVID period marked a turning point—leading to the birth of Rasaya in Mumbai.

Together with his sons, Siddharth Sumbad and Sumit Sumbad, the brand was founded with a clear goal: to create a trusted destination for designer ethnic wear for women.

The Meaning of Rasaya

The name Rasaya reflects a journey shaped by passion, dedication, and mastery developed over years of working closely with Indian fashion. It represents intuition, experience, and a deep understanding of what today’s women seek in celebration wear.

Company history

Our Journey So Far

Foundation of Experience
Nearly four decades of hands-on experience in the Indian ethnic wear industry, spanning design, sourcing, craftsmanship, and retail. This period shaped a deep understanding of fabrics, fits, and evolving customer preferences.
1985
1
A New Vision Takes Shape
The post-COVID phase became a moment of reflection and reinvention—leading to the decision to build an independent brand rooted in trust, quality, and timeless Indian aesthetics.
2020
2
Birth of Rasaya
Rasaya was founded in Santacruz West, Mumbai, with a vision to create a premium destination for women’s ethnic and celebration wear that blends tradition with modern design.
21st Oct 2021
3
Strong Customer Response
Within the first year, Rasaya earned customer trust through personalised service, curated collections, and consistent quality—establishing a loyal local and online clientele.
2022
4
The Road Ahead
With four years of presence in one of Mumbai’s busiest markets, Rasaya continues to evolve—with plans to expand and open another store while staying rooted in craftsmanship, quality, and thoughtful design.
2025
5

Experience the Rasaya Difference

Customisation & personalised designs

Dedicated styling assistance

Worldwide shipping

Seamless in-store & online experience

At Rasaya, customer experience lies at the heart of everything we do. From understanding preferences to final fittings and deliveries, every detail is handled with care, honesty, and precision.

Our Collections

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Sarees

Lehengas

Suits

Indo-Western

Gowns

At Rasaya, we celebrate Indian traditions through modern design. Every outfit is crafted to feel elegant, timeless, and relevant.

As a growing women’s ethnic wear brand in India, Rasaya continues to evolve while staying rooted in quality, craftsmanship, and thoughtful design.